While the demand for aesthetic treatments continues to thrive, it’s becoming more essential for aesthetic clinic owners to leverage their services online. Even so, this means creating fresh and informative content that attracts potential clients and further positions your clinic as a reliable provider of aesthetic and beauty treatments.
However, if you’re feeling uninspired, flat, or short of content ideas to remain significant, this post will surely inspire you. We provide ten expert strategies to boost your content marketing, enhancing your aesthetic clinic.
Read on to find out!
1. Add Pictures and Explainer Videos
In a recent online marketing survey, about 72% of respondents reported that the most frequently published images and videos are treatment-related. That shouldn’t come as a surprise since social media channels such as Instagram and Facebook are meant for sharing visual components.
A customer is more likely to contact your clinic after seeing the photos and videos of what you’re offering. So, to stand out as the best London aesthetic clinic, you only have to produce short videos explaining your art and products. Also, enable sharing options so your customers can share your videos with a broader clientele.
2. Develop a Weekly Topic
Your main goal is to produce high-quality aesthetic content that boosts your online presence. However, it pays to go the extra mile and develop a unique weekly topic but aesthetic related. Along with it, attach a catchy hashtag and schedule the topic on the same day of the week so your customers are expecting it.
A hashtag is crucial for bringing up all the posts you’ve written that are interconnected with the hashtag. Through this, readers can find your previous posts on the same topic, thereby promoting your services.
For example, if you’re running a facial aesthetic clinic, and your weekly topic is posted every Wednesday, you can add #skincarewednesdays as the hashtag.
3. Post Client Testimonials
Testimonials left by other clients can motivate or discourage new customers who want to benefit from aesthetic services. However, never be shy about sharing your testimonials with your audience. Generally, it confirms the credibility of your clinic and the services you offer.
4. Backup With Expert research
As mentioned, seeing is believing. Many potential clients want to ascertain that they are purchasing the right aesthetic products for the right purpose and in the most proper way. To meet their standards, incorporate links to academic studies, statistics, and expert data in your content. This way, you’ll raise the credibility and effectiveness of your treatment techniques.
5. Debunk Aesthetic Myths
There are many myths regarding aesthetic treatments circulating out there, and if left unattended, they can lower your aesthetic services delivery.
However, with social media, you can effectively dispel the common misconceptions about aesthetic treatments and procedures and share the reality. While at it, use credible sources and studies so your audience can trust you.
6. Engage your Audience with Questions
Asking questions is a fantastic way to up your engagement with potential clients and build a healthy relationship. Get to know what aesthetic services interest your clients, their favorite treatment, how often they need treatment, do they treat themselves, what they do in their free time, etc.
The answers to these questions will help you understand your clients and what they’re most interested in with your clinic. Ultimately, you’ll be able to provide personalized aesthetic treatments.
7. Educate your Audience
People love clearing doubts and understanding the benefits, risks, and expected results before committing to any purchase. Research has shown that providing early-stage informative content affects the customers’ decisions and your brand’s trust. Clients are 131% more likely to purchase a product from a firm immediately after consuming early-stage information.
As such, providing informative aesthetic articles, blogs, and videos is an excellent tactic if you want to win clients. Include your treatment procedures, risks, benefits, and outcomes in them.
8. Display Your Team
If you’re running an aesthetic clinic, you have a team of professionals who work with you. As a rule of thumb, publicize your team members and their biography, expertise, qualification, specialty, and contact details. While this is often disregarded, it’s a great technique to build customer trust and ultimately increase revenue.
How? Clients will be sure of the services they expect, from whom, and their satisfaction level. In addition, it shows the public that you’re working with professionals.
9. Create and Share Memes
A meme is a concept, piece of media, or catchphrase distributed through the internet among people, often as mimicry. Talking of a meme in an aesthetic clinic, we mean creating inspirational quotes that feature your website, products, and clinic.
10. Share Aesthetic Updates and News
Every industry changes its dynamics from time to time, and this is no exception to the Aesthetic and beauty industry. As a service provider, clients will be expected to learn the evolving changes through you. Besides, it is your professional role to keep your customers posted with the prevailing news and updates if you want to keep them coming for your aesthetic treatments.
However, to share these updates, you must develop a subtle way to get the information. You can even allow Google alerts to get notified when there’s an update around your chosen topic or keywords.
There you have it, ten actionable ways to take your aesthetic clinic to greater heights through content and ultimately benefit. Now is the time to harness the internet to its full potential and secure optimum results.