The eCommerce industry has seen rapid growth in the past decade and shows no signs of slowing down anytime soon. If you’re interested in entering this thriving field or already have your own established eCommerce business, keep these five tips in mind as you develop your online presence. The last thing you want to do is lose potential customers because your website was poorly designed or difficult to navigate, so take the time to get it right from the start!
Here are 5 tips you must keep in mind during eCommerce website development.
1) Purpose
Whether starting an online store from scratch or revamping your existing website, there are vital points to keep in mind during the development process. These tips will help ensure that your eCommerce website development is user-friendly, visually appealing, and set up for success.
- Create an eye-catching homepage that contains your most popular products and offers.
- Include plenty of information about each product so consumers can make informed decisions before purchasing anything.
- Make sure your site is mobile-friendly so customers can use it from their phones, tablets, and other mobile devices.
- Consider using a platform like Bigcommerce to manage your inventory more efficiently and effectively than traditional platforms allow you to do on your own.
2) Mobile Friendliness
In today’s world, having a mobile-friendly website is more important than ever. With over 60% of internet traffic coming from mobile devices, you can’t afford to lose out on potential customers. Here are three tips to keep in mind when developing your eCommerce website development:
- Make sure your website is responsive and perfect for all types of devices.
- Use large, easy-to-tap buttons for mobile users.
- Simplify the checkout process as much as possible.
3) Shipping Options and Rates
Customers need to know how much it will cost them to have their purchase shipped. Be sure to display shipping options and rates prominently on your website and make it easy for customers to find this information. It would help if you also offered different shipping options (standard, expedited, etc.) so that customers can choose the option that best meets their needs.
You may consider providing free or discounted shipping on specific items or purchases of a particular dollar amount. Another great way to increase customer satisfaction is by offering free returns – be sure you provide clear instructions on how returns are processed, including return policies and deadlines. Lastly, be clear about what’s included with a sale price- if any additional fees or costs are associated with a purchase, state those clearly as well!
4) Payment Processing
eCommerce businesses need to accept different types of popular payment options. To do this, you’ll need to set up a payment processor. There are a few things to remember when choosing a payment processor, such as fees, security, and ease of use.
You’ll also want to ensure that your payment processor is compatible with your eCommerce platform. If you don’t have an eCommerce website already, it’s essential to find one that is both functional and easy to customize so it can match your brand.
You’ll also want to consider integrating social media into your website or blog so customers can share their thoughts about what they’re purchasing or see pictures of other customers using what they’ve purchased.
5) Product Pages
1. Your product pages are the bread and butter of your eCommerce website development —they’re what convince visitors to buy from you.
2. Ensure your product pages are well-designed, user-friendly, and informative.
3. Take the time to write compelling product descriptions highlighting your products’ features and benefits.
4. Use high-quality images to show your products in their best light.
