The biggest topic of discussion among digital marketers has been the ideal word count for creating SEO-optimized content. While most say that 1000+ words alongside the possession of a good readability score are what helps in this task. However, corroborating this is a difficult affair.
According to a study by Backlinko, the average word count for SEO was 1447. Here it is important to note that the number is not a tentative one. It is a benchmark to be more precise for the content. In other words, it acts as a base for the content, helping the writer gauge if the content has enough details and is valuable enough for Google.
Relevance of Word Count
It is a challenge in itself when it comes to defining the minimum word count when it comes to creating SEO-optimized content. However, the relevance of this aspect is huge.
It is said that courtesy of the word count being huge wherein the number of words is more in the content, it becomes easy for the search engine crawl to take place, have the information interpretation done, and most importantly ensure their ranking on relevant SERPs.
Note- Provide relevant and unique information as the failure to do so might lead to loss of reader engagement or loss of SEO ranking.
What Is Best Word Count for SEO?
It is important to note there is no best or relevant answer to this. According to an article by Ahrefs in 2020, there was only but a moderate form of correlation between word count and organic traffic.
Look at the graph below to observe this.
Is Best Word Count Really Best?
It is important to note that there is nothing you can cite as the ‘best’ word count when you are creating or planning to create SEO-optimized content. However, if we have to provide you with a rough figure about words or the minimum number of words for standard blog posts, it will be around 1000 words. Whereas, when it comes to writing long-form content, the total number of words will be around 2000.
It is however to be noted here that the focus should not remain on words alone. It is equally relevant to ensure that the topic you are writing about is done with utmost zeal. This is followed by ensuring that any possible chances of repetition are depleted completely within the content.
What Is a Good Readability Score?
Defining a good readability score, it is a valuation for letting digital marketers gain acuity into the level of ease readers will get when they read a particular piece of text.
Take, for instance, you are using Grammarly. You wish to calculate the readability score for your content. To calculate this, the average length of sentences and words is taken into consideration alongside the use of the formula, Flesch reading-ease test.
How is Readability Score Calculation Done?
Take a peek at the image below to know the way the readability score has its calculation done.
Look at the table now to observe the scores and their respective readability level.
Creating SEO-Optimized Content
Now you know about the two concepts- word count and readability score. You have also obtained the method through which you can calculate the readability score. Let us now gain insight into the concept of creating SEO-optimized content.
When we use the terminology SEO-optimized content, it is the process through which content gets created in a way that search engine traffic is attracted. This is done through the method of targeting search keywords.
This is something that comes out as relevant for digital marketing experts as 68% of online experience begins through a search engine query.
How to Create SEO-Optimized Content?
Knowing the basics of SEO-optimized content, we must know the art; that is, the tricks for creating SEO-optimized content.
- Perform keyword research wherein you need to find relevant and high-traffic keywords whose addition will support you in creating your content.
- Create topical clusters wherein a closed group of keywords is used to describe a single topic from different angles or perspectives.
- Conceive content benchmarks through competitor analysis so that content length, quality, etc becomes easy to determine.
Alongside the steps that have been listed in the pointers above, it is recommended to optimize the title, URL, headlines, meta description, and content body. With all these tips kept in mind, you can be sure to be able to create high-quality content that answers the question of your target market with utmost clarity, and conviction.
In the guide, we have learned that there is no definite limit on the number of words you need to add to your content. To ensure that your content acquires a good readability score and is SEO-optimized; maintain its quality, ensuring the text is readable and well-structured and contains all the required details so that your end-readers remain engaged. This will boost your visibility and ensure that your website gets more clicks. You can alternatively connect with a team of digital marketing experts from a reliable company offshore who will support you through this by creating an effective digital marketing strategy so click rates go up in a reasonably short time for you.