Do you know the importance of Local traffic and how powerful local searches are? If not, then you must know 46% of Google searches are looking for local information. So, if your business is not optimised on the search phrases related to local searches, then you will miss a lot of local traffic that is searching for businesses to shop in your area.
To help you out, we have created this informative blog which will help you to optimise your business. We have covered the important tips and tools that reputed local SEO company Like RVS Media follow for their clients.
At the end of this blog, you will have a proper understanding of how to optimise your business so that you get a potential customer who uses local searches to buy products and services.
Expert Tips on Local SEO
With Local SEO, your business is losing a significant amount of traffic. To benefit from that traffic, you must implement expert local SEO tips. Here are some Local SEO tips that the best SEO company in London Follows:
Optimise Your Google My Business Profile
Google my business is an effective way to rank higher on local searches. In order to get the benefit of it, you must get access to your business GMB. Once you have access, provide all the updated information by considering the user first.
To optimise your Google business profile, you have to ensure that:
- You have ownership and full access to your GMB profile.
- Provide all the latest information and accurate information.
- Take positive reviews from your happy customer.
- Mention the search phrases on which you want to rank.
- Publish the post by mentioning the targeted keyword on which you want to rank your business.
Enhance Engagement on Social Media and add posts on GMB
Do you know that engagement on social media posts is more important than ever? So when you carve your business, google my profile, and then you have to share it on social media that align with the social and organic search.
Post that you add improve your brand awareness and promote your service, product, events and offers. So it will optimise your google my profile and improve the chances of your business appearing at the top in Google searches.
Ensure Your Address, Name and Phone Number Should Be There
By Mentioning the address, name and phone number, you make it easy for people and search engines to find your business. You can do this by setting up a Nap on your website.
What does NAP mean in local SEO?
NAP stands for the name, address and phone number of a business.
So you have to make them crawlable using HTML text on your site that Google uses during the local-based search results.
Never use NAP in an image because an image is not crawlable like HTML text.
Improve Internal Linking Structure
Everyone now knows external links that point to your website are ideal for linking structure. But your internal linking structure, too, as Google also gives weightage to this part.
Internal linking boosts your business visibility by giving the proper navigation and support to the website when the user visits. It also assists the informational architecture and website hierarchy, so users get all the information that they are seeking.
Apart from this, as per the Local SEO experts at RVS Media, internal linking distributes authority and link juice to the different pages. So, you need to improve your website’s internal linking to get the most out of the local searches.
Optimise Online Directories and Citation
As per the business location, you have to do the local citation of your business. This includes registering your business on different map data aggregators that provide your business information to the users who are searching for your business.
Provide accurate information on popular platforms like Yelp, Trustpilot, Site Jabber, yell, TripAdvisor, and more. This way, you are getting an external link and also help users to find your business.
