Are you planning for a rebranding to overcome the same look of your business or strengthen the market position? For most companies, rebranding is similar to just a change of logo or an updation of their websites. However, the core objective of rebranding is to fortify the brand’s presence without tarnishing its reputation.
One of the effective ways by which you can execute rebranding is signage. From storefront signs to interior displays, the right signage solutions will add a new dimension and perspective to your brand. They also help you to capture the right audiences for your business. This article explains how proficiently you can use signage to rebrand your business and make an unforgettable impact.
1. Understand Your New Brand Identity
You need to understand your new brand identity before designing the signs.
What is the objective of your brand?
Who is your target audience?
How are you planning to evoke new emotions with the signs?
Once you have all these ideas, you can opt for the signage that truly reflects your new brand image.
2. Choose the Right Type of Signage
Not every sign has the same purpose. Pay attention to the below-mentioned things.
- Exterior Signs: These signs are storefront signs, pylon signs, and building signs. They create the first impression of your brand by targeting the right audience.
- Interior Signs: When you look for the best interior signs in Mississauga, wall graphics, directional signs, and reception signs come to your mind. These signs strengthen your brand identity and create a perfect indoor atmosphere.
- Digital Signs: These days, customers prefer dynamic and immersive content. Digital signs are perfect for today’s tech-savvy consumers. Companies can change or adjust their content remotely.
3. Design with Consistency in Mind
Don’t try to hamper consistency even in rebranding. Ensure your brand’s colors, fonts, logos, and messaging remain uniform across all signs.
Strengthens brand recognition
Gives a professional and aesthetic look
4. Incorporate Compelling Messaging
The right messaging intensifies your signage efforts. Consider the following points.
- Clear and Concise: Keep your text simple, readable and easy-to-understandable for all.
- Emotionally Engaging: You need to find words that will help you capture the right audience’s emotions. Include those words in the company’s new signage solutions.
- Action-Oriented: Your signage rebrand efforts will be in vain if you don’t use call-to-actions such as “Visit Us,” “Shop Now,” or “Follow Us Online.”
- Tip: Discard jargon or intricate words as they impact readability and trust.
5. Leverage Technology and Innovation
Nowadays, brands in Mississauga are using technologies in their signs to accelerate their rebranding strategies. Consider:
- Digital Displays: Use versatile and dynamic content like videos, animations, and social media feeds in your rebranded signs.
- Interactive Kiosks: Install digital touchscreens that encourage your customers to know more information about products or services.
- QR Codes: These codes will take your customers directly to social media pages or your company’s website.
- Tip: Update your content within an interval to keep it trendy and relevant.
6. Strategic Placement and Visibility
Placement is another crucial parameter that you should consider while rebranding. Consider the following:
- High-Traffic Areas: Judiciously place the signs at the entry gates, on busy streets, or at eye level so that they get the maximum visibility for your consumers.
- Lighting and Illumination: Go for illuminated signs if your business is located in gloomy or low-light areas. This will ensure visibility throughout the day.
- Directional Signage: These signs guide your customers to the right place. They make navigation easier and more comfortable.
7. Temporary vs. Permanent Signs
Sometimes, you need temporary and permanent signs when planning for rebranding.
- Temporary Signs: Use banners, window graphics, or posters to announce the rebranding or special promotions.
- Permanent Signs: Never down your quality while designing indoor and outdoor signs. Use top-grade materials that portray your new brand identity.
8. Compliance with Local Regulations
If your new signs don’t abide by the local zoning laws and regulations, your company will be penalized. Parameters that you need to consider,
You need permissions from the local municipality for certain types of signs.
Follow the restrictions in terms of size, height, and illumination.
Meet the safety and accessibility standards.
- Pro Tip: Work with a professional signage company familiar with local laws to avoid fines and delays.
Conclusion:
Rebranding is a solidifying move for a company. Before opting for it, every company follows proper planning, focuses on unique design, and consults with experts for the proper placement. You should have clarity about your new branding to choose the right signage solutions. Moreover, you also need to maintain consistency and integrate the latest technology to create a robust brand presence that compliments your audiences’ requirements.
Is rebranding in the pipeline? Get in touch with Signs Depot, the best signage company in Mississauga. We welcome our customers with a wide range of high-quality, custom signage solutions. Our experts bring a vision to your new brand.
